Introducing Adopt & Embrace

We are here to help organisations across Australia and New Zealand create more inclusive modern workplaces… leveraging the technology they have in front of them.

Founded in 2015, we are unique in the Microsoft partner eco-system… in the sense that we don’t sell, nor do we develop or deploy the technology.  Instead, we focus on the people side of the equation.

Our projects and success programs ask a simple question… how can we help individuals, teams, departments and organisations improve the way they work, achieve their personal and professional goals, and ultimately deliver better outcomes for their customers?

To do this we work hand in hand with our customers to develop adoption strategy; plan for organisational change; and execute compelling communication, learning, and coaching experiences.  Most importantly, measure the impact of our work, to demonstrate real impact.

Practically, we blend our experience across Learning & Development, Organisational Change Management, Internal Communication, Instructor Led Training, 1:1 and small group coaching… with a very unhealthy, almost unnatural curiosity and knowledge of the tools you already have in your business… specifically:

  • Microsoft 365 (Office 365, Enterprise Mobility + Security, and Windows 10);
    • Including (in no particular order) SharePoint, OneDrive, Skype for Business, Teams, Yammer, Office Professional Plus, Planner, Stream, OneNote, Flow, PowerApps, Delve.
  • Devices


In 2017 Adopt & Embrace joined forces with Engage2, Insync Technology, Versor and XR Elements to form the Modern Workplace Alliance. 

Our aim is to drive forward a vision of the Modern Workplace. Together we provide our customers with the tools that best suit their unique needs; tools that engage, empower and connect teams and customers. Adopt & Embrace is proud to be a partner of the Modern Workplace Alliance. 

Discover what is possibleTake our 10 minute assessment to see where your organisation is on the Modern Workplace transformation journey and receive some tips on how to improve. 

Our 'Why?' and Values

For decades’ organisations, have put too much emphasis on technology, and not enough on the people who unlock value using it.  People have been taken for granted for too long.  We are here to fix that!

We don’t have a nice, simple, inspirational poster of values.  Instead, we present our rambling list of what we believe.

  • Work is a thing you do, not a place you go;
  • Together is better than alone;
  • Always challenging, experimenting, and learning;
  • Science is better than anecdotes… but science COMBINED with stories is the best;
  • Long-term partnerships are better than short-term projects;
  • Small problems solved early is better than large problems that are out of control;
  • Do, document, reflect, improve… then automate;
  • Over communication is better than little communication;
Paul Woods


Jeff Bell

Service Delivery Lead

Jenni McNamara

Adoption Consultant

Kerrina Woods

Financial Controller

Darrell Webster

Senior Adoption Consultant (MVP)

John Tropea

Senior Adoption Specialist

Maddy Dunn

Customer Success Co-ordinator

Benjamin Elias

Senior Adoption Specialist (MVP)

Helen Blunden

Senior Adoption Specialist

Community Manager

A brief history of Adopt & Embrace

Introducing A&E to the world

On day one our first piece of content marketing set the scene for the company we were setting out to create. Well.. we were just Paul at that stage.

Our first marketing event

A few months later, and after we had delivered our second piece of customer work, we hosted 15 people for our first event.  This workshop was focused on improving employee engagement and internal communication using Office 365.  We recorded the session and shared the best bits!

Achievement unlocked: Silver Microsoft Partner

As part of our strategy to focus our efforts on Microsoft productivity technologies, we achieved our first Microsoft competency.

Letter about our Microsoft Silver Competency

Winner - Microsoft Australia Partner Awards - Customer Lifecycle Management

We realised we might have been a good thing when we won a Microsoft Australia Partner award in September based on a submission we entered back in June (only 7 months after starting the company).

Winning a MAPA in 2016

We hosted the Yammer Product Marketing team

In February we had the privilege of hosting the Microsoft Yammer Product Marketing team (all the way from San Francisco).  It was a great afternoon sharing insights with a number of our customers on the roof at our Brisbane co-working space.

Yammer Event

Achievement unlocked: Gold Microsoft Partner (Cloud Productivity)

Further strengthening our relationship with Microsoft, we became a Gold Microsoft Partner in March


Gold Microsoft Partner

Adopt & Embrace opens in New Zealand

Our on again, off again relationship with New Zealand was finally formalised, when we incorporated Adopt & Embrace Limited in July.

Adopt & Embrace in New Zealand

Achievement Unlocked: Certified B Corporation

On Adopt & Embrace’s second birthday in October, we received the great news that we had been certified as a B Corporation.  We believe business can be a force for good – and B Corp certification is 3rd party verification that we have put in place internal governance programs and structures to care for all our stakeholders (not just shareholders).


Certified B Corporation

Adopt & Embrace Academy launched

We know we can have a greater impact if we empower others to improve adoption of Office 365 in their organisations.  Which is why we have taken all our experience and expertise from projects here in Australia and New Zealand and making it available for internal user adoption practitioners across the world.

Learn more at

Winner - Microsoft Global Partner Awards - Teamwork Award

2,600 nominations from 115 different countries for the 39 different global award opportunities. We are honoured to have won the Global ‘Teamwork’ award, after opening our doors only 21 months ago. All the winners were truly exceptional, and we are very proud to be part of these extraordinary Microsoft partners.